Location:
Europe
Status:
Proposal
Program:
Pavilion
Design
Team: WAO Architects
Designers:
Lung Huang, Che-Kuang
Chuang,
Starting
from the linear luminous assembly and the streamline form, the
proposed design targets to create an illusory atmosphere of the speed motion
blur. The motion blur-like display represents the contrast effects with the
NSX. As a stage of the NSX, it also intends to project this static showroom
display to the perception of the speed.
Opposite to the traditional display methods that using the spotlights with the
separated display component to the displayed object and in between the dim and
bright where uncomfortable cutting the object in segments, the proposal
integrates the linear lighting, the projective screen and the stage into one
technique entity. Not only the reflection of the linear lighting impresses the
sporty characteristic of the NSX appearance, but also the streamline form
echoes to the speedy image of the NSX internal. This advanced technology and
elegant displaying strategies put the NSX far beyond the previous modes and
represent the NSX as a most shiny model of HONDA. The round-shape stage
transmits the no direction display with the panoramic viewpoints of the NSX.
Another big challenge idea is that if the round-shape stage could be
automatically spun, the NSX will change it stages various that transmit to the
visitors the new spirits of HONDA about sporty and advanced.
The moveable and reassemble prototype will provide different scenarios at
various events. At the showrooms of the dealers, the prototype attempts to show
the different circumstances either daytime or night time. During the daytime,
the linear lighting slightly reveal through the undulating projective screen
where the information of the NSX play. This whole image will dominate the
entire space and attract the visitors' attentions. During the night time, the
linear lighting will be the brightest stage where the NSX becomes the most
shiny star. Another scenario is at the car show, the prototype will represent
the NSX with continuous bright and reflections up and down where invites the
visitors into this space and the NSX and HONDA world and provide not just the
emotional stimulations, but the visual satisfactions.
As the spirits of HONDA, the prototype will represent the NSX which is going to
lead the HONDA into the next generation of the speed and also will provide
visual impact through the design intentions. The undulating and streamline
forms with linear luminous display strategies will reflect the unique
characteristic that the NSX transmits to the visitors with the encouragement
and inspiration. Positioned as a " Super Car " of the next generation
of HONDA, the integration of the NSX and display perfectly interprets the new
spirits of HONDA - Dynamic Challenges and Innovative
Pioneers.
